@font-face{font-family:Barlow;src:url(barlow-400.woff) format('woff');font-weight:400;font-display:swap}@font-face{font-family:Barlow;src:url(barlow-700.woff) format('woff');font-weight:700;font-display:swap}
:root{--ink:#242424;--paper:#f8f6f1;--gold:#beaf87;--deep:#7a6840;--line:#ddd8cc;--muted:#69665f}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:24px}body{margin:0;background:var(--paper);color:var(--ink);font:18px/1.5 Barlow,Arial,sans-serif}button,input{font:inherit}a{color:inherit}a,button,input,summary{-webkit-tap-highlight-color:transparent}button,a,summary,input{touch-action:manipulation}button{cursor:pointer}button:focus-visible,a:focus-visible,summary:focus-visible,[tabindex]:focus-visible{outline:3px solid #8e7743;outline-offset:5px}.skip{position:absolute;left:-9999px}.skip:focus{left:20px;top:10px;background:#fff;padding:12px;z-index:10}header{max-width:1440px;margin:auto;display:flex;justify-content:space-between;align-items:center;gap:28px;padding:26px 48px;border-bottom:1px solid var(--line)}.brand{display:flex;align-items:center;gap:13px;text-decoration:none;font-weight:700;font-size:12px;letter-spacing:1.5px;line-height:1.3}.brand small{display:block;color:var(--deep);font-size:10px;letter-spacing:2.5px;margin-top:5px}.brand-mark{font-size:38px;font-weight:400;letter-spacing:-4px;padding-right:14px;border-right:1px solid var(--gold);line-height:1}.brand-mark:before{content:'C';position:absolute;font-size:0}header nav{display:flex;gap:28px;font-size:14px}header nav a{text-decoration:none}.print-button{font-size:13px;padding:12px 17px;border:1px solid var(--line);background:transparent;color:var(--ink);border-radius:3px}.print-button span{margin-left:12px}.hero{max-width:1440px;padding:76px 70px 86px;display:grid;grid-template-columns:1fr 1fr;gap:80px;margin:auto;align-items:center}.eyebrow{font-size:11px;letter-spacing:2px;font-weight:700;text-transform:uppercase;color:var(--deep);margin:0 0 22px}.dot,.live-dot{display:inline-block;background:var(--gold);width:7px;height:7px;border-radius:50%;margin-right:9px}.hero h1{font-size:clamp(48px,5.1vw,79px);font-weight:400;line-height:1.02;letter-spacing:-2.4px;margin:0 0 28px}em{font-style:normal;color:var(--deep)}.hero-lead{font-size:20px;line-height:1.55;max-width:450px;color:var(--muted)}.hero-actions{display:flex;align-items:center;gap:24px;margin:34px 0 50px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:25px;padding:16px 22px;border:1px solid transparent;border-radius:3px;font-weight:700;font-size:16px;text-decoration:none}.gold{background:var(--gold);color:var(--ink)}.ink{background:var(--ink);color:#fff}.quiet-link{font-size:14px;text-underline-offset:5px}.hero-foot{display:flex;gap:20px;flex-wrap:wrap;font-size:9px;letter-spacing:1.6px;color:var(--muted)}.hero-foot span+span{border-left:1px solid var(--line);padding-left:20px}.hero-visual{position:relative;padding-bottom:10px}.visual-label{display:flex;align-items:center;font-size:9px;letter-spacing:1.2px;margin-bottom:16px}.visual-label>span:last-child{margin-left:auto;color:#858077;font-size:8px}.conversation{background:#fff;border:1px solid #e6e1d7;box-shadow:0 22px 60px #3d342010;border-radius:16px;padding:24px}.user-bubble{max-width:85%;margin:0 0 26px auto;padding:12px 18px;background:#f2f0eb;border-radius:18px 18px 3px 18px;font-size:14px}.answer{display:flex;align-items:flex-start;gap:12px;margin-bottom:26px}.answer p{font-size:14px;line-height:1.6;margin:0}.assistant-mark{font-size:26px;color:#71664f;line-height:1}.sample-ad{border:1px solid #dfd9cb;border-radius:10px;overflow:hidden}.ad-kicker{display:flex;align-items:center;gap:8px;padding:12px;font-size:10px}.ad-kicker>span:last-child{font-size:9px;color:#777;margin-left:auto}.tiny21{background:#ede5d1;color:#5c4d2e;padding:2px 5px;font-size:13px}.sample-ad>img{display:block;width:100%;height:160px;object-fit:cover}.sample-ad-copy{padding:16px}.sample-ad-copy small{font-size:8px;letter-spacing:1.5px;color:var(--deep)}.sample-ad-copy h2{font-size:23px;line-height:1.1;margin:8px 0;font-weight:700;letter-spacing:-.4px}.sample-ad-copy p{font-size:12px;margin:10px 0 16px;color:var(--muted)}.sample-ad-copy a{font-size:12px;display:flex;justify-content:space-between;text-decoration:none;font-weight:700;border-top:1px solid var(--line);padding-top:12px}.mock-note{font-size:9px;color:#8a8477;margin:14px 0 0}.floating-label{position:absolute;bottom:-8px;left:-32px;background:var(--ink);color:#fff;padding:17px 24px;font-size:13px;box-shadow:0 10px 25px #0001}.floating-label span{color:var(--gold);margin-right:16px;font-size:11px}.intro-strip{background:var(--ink);color:#f8f6f1;display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:45px;padding:35px max(40px,calc((100vw - 1240px)/2));font-size:16px}.intro-strip p{margin:0;padding-right:20px}.intro-strip p+p{border-left:1px solid #575345;padding-left:45px}.intro-strip strong{font-weight:400;color:var(--gold)}.section{max-width:1240px;margin:auto;padding:100px 30px}.section h2,.journey-section h2,.delivery-section h2{font-size:clamp(37px,4vw,56px);line-height:1.05;letter-spacing:-1.4px;font-weight:400;margin:0 0 24px}.section-head>p:last-child{max-width:340px;color:var(--muted);font-size:17px}.why{display:grid;grid-template-columns:1fr 1.3fr;gap:110px}.benefit-list article{display:grid;grid-template-columns:140px 1fr;border-top:1px solid var(--line);padding:26px 0;column-gap:25px}.benefit-list article>span{font-size:10px;letter-spacing:1.5px;color:var(--deep);padding-top:5px}.benefit-list h3{font-size:25px;line-height:1.1;font-weight:400;margin:0 0 12px}.benefit-list p{grid-column:2;font-size:16px;color:var(--muted);margin:0}.section-title{display:flex;justify-content:space-between;align-items:flex-end;gap:60px;margin-bottom:45px}.section-title h2{margin-bottom:0}.section-title>p,.section-title>div+div{max-width:390px;color:var(--muted);font-size:17px}.experience{border-top:1px solid var(--line)}.creative-layout{display:grid;grid-template-columns:1fr 1.1fr;gap:75px}.tabs{display:grid;gap:12px}.concept{background:transparent;text-align:left;border:1px solid var(--line);padding:23px 23px 23px 63px;position:relative;color:var(--ink);border-radius:3px}.concept>span{position:absolute;left:23px;top:25px;font-size:12px;color:var(--deep)}.concept strong{display:block;font-size:22px;font-weight:400}.concept small{display:block;font-size:14px;color:var(--muted);margin-top:5px}.concept.active{background:#fff;border-color:var(--deep);box-shadow:inset 3px 0 0 var(--gold)}.concept-notes{padding:28px 0}.concept-notes p:not(.eyebrow){font-size:16px}.concept-notes .eyebrow{margin-bottom:10px}.small{font-size:12px!important;line-height:1.6;color:var(--muted)}.creative-preview{background:#fff;border:1px solid var(--line);border-radius:5px;overflow:hidden}.preview-top{padding:15px 22px;display:flex;justify-content:space-between;font-size:9px;letter-spacing:1.5px;color:var(--muted)}.creative-preview>img{width:100%;height:245px;object-fit:cover;display:block}.preview-copy{padding:28px}.preview-copy .eyebrow{font-size:9px;margin-bottom:14px}.preview-copy h3{font-size:32px;font-weight:400;line-height:1.1;letter-spacing:-.7px;margin:0 0 15px}.preview-copy>p:not(.eyebrow){font-size:16px;color:var(--muted)}.preview-copy .button{margin-top:12px}.preview-note{font-size:10px;color:#827c6f;padding:0 28px 20px;margin:0}.journey-section,.delivery-section{background:#eeebe3;padding:90px max(40px,calc((100vw - 1180px)/2))}.journey{list-style:none;padding:0;display:grid;grid-template-columns:repeat(5,1fr);gap:25px;margin:55px 0}.journey li{border-top:1px solid #c5baa0;padding-top:20px;position:relative}.journey li:not(:last-child):after{content:'→';position:absolute;right:0;top:15px;color:var(--deep)}.journey li>span{font-size:11px;color:var(--deep)}.journey h3{font-size:22px;line-height:1.12;font-weight:400;margin:22px 0 14px}.journey p{font-size:15px;color:var(--muted)}.destination-demo{background:#f8f6f1;border:1px solid var(--line);padding:32px;display:grid;grid-template-columns:1.2fr 1fr;gap:10px 45px}.destination-demo .eyebrow{margin-bottom:14px}.destination-demo h3{font-size:29px;font-weight:400;line-height:1.1;margin:0 0 14px}.destination-demo p{font-size:16px;color:var(--muted)}.destination-demo ul{list-style:none;padding:10px 0;margin:0}.destination-demo li{font-size:15px;padding:12px 0;border-bottom:1px solid var(--line)}.destination-demo li:before{content:'✓';color:var(--deep);margin-right:12px}.destination-demo>.small{grid-column:1/-1;margin:8px 0 0}.budget-layout{display:grid;grid-template-columns:1.1fr 1fr;gap:25px}.budget-panel,.scenario-panel{padding:32px;border:1px solid var(--line);background:#fff;border-radius:4px}.panel-label{font-size:10px;letter-spacing:1.8px;color:var(--deep);margin-bottom:25px}.plan-options{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}.plan{border:1px solid var(--line);background:var(--paper);padding:18px 6px;text-align:center;color:var(--ink);border-radius:3px}.plan span{display:block;font-size:12px;color:var(--muted)}.plan strong{display:block;font-size:27px;font-weight:400;margin:8px 0}.plan small{display:block;font-size:10px}.plan.active{background:#f1ead8;border-color:var(--deep);box-shadow:inset 0 -3px 0 var(--gold)}.cost-lines{margin:30px 0 22px}.cost-lines>div{display:flex;justify-content:space-between;gap:20px;padding:13px 0;border-bottom:1px solid var(--line);font-size:14px}.cost-lines strong{font-size:14px;white-space:nowrap}.scenario-panel{background:var(--ink);color:#fff;border-color:var(--ink)}.scenario-panel .panel-label{color:var(--gold)}.scenario-panel h3{font-size:29px;line-height:1.1;font-weight:400;margin:0 0 23px}.segmented{display:flex;background:#3a3933;padding:4px;border-radius:4px;margin-bottom:25px}.segmented button{flex:1;padding:10px 5px;border:0;background:transparent;color:#ded9ca;font-size:13px;border-radius:2px}.segmented .active{background:var(--gold);color:var(--ink)}.scenario-panel label{font-size:13px;color:#dad5c7;display:block}.range-row{display:flex;align-items:center;gap:20px;margin:18px 0 10px}.range-row input{width:100%;accent-color:var(--gold)}.range-row output{min-width:70px;text-align:right;font-size:17px;color:var(--gold)}.scenario-result{padding-top:10px}.scenario-result strong{display:block;font-size:70px;font-weight:400;line-height:1.1;letter-spacing:-2px}.scenario-result span{font-size:15px;color:var(--gold)}.formula{font-size:12px;color:#d1c9b6}.scenario-warning{font-size:12px;line-height:1.5;border-top:1px solid #575345;padding-top:20px;color:#ded8c8}.scenario-panel .small{color:#bcb7a9}.reporting{padding-top:20px}.report-table-wrap{overflow-x:auto}table{border-collapse:collapse;width:100%;text-align:left;font-size:15px}th{font-size:10px;font-weight:400;letter-spacing:1.8px;text-transform:uppercase;color:var(--deep);padding:15px 18px;border-bottom:1px solid #a99a76}td{padding:20px 18px;border-bottom:1px solid var(--line);vertical-align:top}td:first-child{font-weight:700;width:29%}td:not(:first-child){color:var(--muted)}.report-foot{display:flex;gap:24px;justify-content:space-between;padding-top:20px;font-size:14px}.report-foot strong{font-weight:400}.report-foot span{color:var(--muted)}.delivery-section{background:var(--ink);color:#fff}.delivery-section .eyebrow,.delivery-section em{color:var(--gold)}.delivery-section .section-title>p{color:#c5c0b2}.delivery-list article{display:grid;grid-template-columns:70px 1fr 210px;gap:20px;padding:30px 0;border-top:1px solid #545144;align-items:start}.step-number{font-size:29px;color:var(--gold);font-weight:400}.delivery-list h3{font-size:26px;font-weight:400;margin:0 0 10px;line-height:1.15}.delivery-list p{font-size:16px;margin:0;max-width:600px;color:#c8c3b6}.owner{font-size:9px;letter-spacing:1.4px;text-align:right;padding-top:9px;color:var(--gold)}.role-note{margin-top:28px;border:1px solid #625b49;padding:28px 32px}.role-note strong{font-size:24px;font-weight:400;color:var(--gold)}.role-note p{font-size:16px;color:#c8c3b6;max-width:900px;margin-bottom:0}.check-count{font-size:13px!important;margin-top:22px}.check-count strong{color:var(--deep)}.asset-checklist{display:grid;grid-template-columns:1fr 1fr;gap:12px}.asset-checklist label{display:flex;gap:15px;align-items:start;border:1px solid var(--line);padding:23px;background:#fff;cursor:pointer}.asset-checklist input{margin-top:4px;width:20px;height:20px;flex:0 0 20px;accent-color:var(--deep)}.asset-checklist strong{font-size:17px;font-weight:700;display:block}.asset-checklist small{font-size:14px;line-height:1.4;color:var(--muted);display:block;margin-top:6px}.asset-checklist em{font-size:10px;min-width:65px;text-align:right}.asset-checklist label:has(input:checked){border-color:#9c895c;background:#f3efdf}.questions{border-top:1px solid var(--line);padding-top:70px}.faq-grid{display:grid;grid-template-columns:1fr 1fr;column-gap:60px;margin-top:40px}details{border-bottom:1px solid var(--line)}summary{cursor:pointer;list-style:none;position:relative;padding:22px 28px 22px 0;font-size:18px}summary:after{content:'+';position:absolute;right:0;color:var(--deep);font-size:23px;top:17px}details[open]>summary:after{content:'−'}details p{font-size:16px;color:var(--muted);margin:0 20px 24px 0}.closing{text-align:center;background:#e8e0cc;padding:85px 25px}.closing h2{font-size:clamp(44px,5.5vw,72px);font-weight:400;line-height:1.05;letter-spacing:-1.8px;margin:0 0 25px}.closing>p:not(.eyebrow){max-width:560px;margin:0 auto 25px;font-size:18px;color:#615b4e}.closing-actions{display:flex;justify-content:center;gap:14px;margin:30px 0 24px}.closing .gold{background:var(--ink);color:#fff}.outline{border-color:#97876a;background:transparent;color:var(--ink)}.sources{max-width:1240px;margin:auto;padding:20px 30px}.sources summary{font-size:13px}.sources details>div{max-width:950px;padding:0 0 30px}.sources p,.sources li{font-size:12px;line-height:1.7;color:var(--muted)}.sources li{margin-bottom:10px}.sources a{text-underline-offset:3px}footer{max-width:1440px;margin:auto;padding:38px 48px 45px;display:flex;justify-content:space-between;gap:30px;align-items:center}footer>p{font-size:14px;line-height:1.8;margin:0}footer>p a{text-decoration:none}footer>span{font-size:9px;color:var(--muted);letter-spacing:.7px;text-align:right;line-height:1.8}
@media(min-width:1600px){.hero{min-height:800px}}@media(max-width:1100px){header{padding:22px 28px}header nav{gap:18px}.hero{padding:55px 35px 65px;gap:45px}.hero h1{font-size:59px}.hero-actions{align-items:start;flex-direction:column;gap:15px}.why{gap:60px}.benefit-list article{grid-template-columns:100px 1fr;gap:12px}.creative-layout{gap:40px}.budget-panel,.scenario-panel{padding:25px}.plan strong{font-size:23px}.journey-section,.delivery-section{padding:75px 35px}.asset-checklist label{padding:18px}.delivery-list article{grid-template-columns:50px 1fr 150px}.floating-label{left:-10px}.intro-strip{padding:30px 35px;gap:25px}.intro-strip p+p{padding-left:25px}}
@media(max-width:800px){header{padding:20px 22px;gap:15px}header nav{display:none}.print-button{font-size:11px;padding:10px}.brand{font-size:10px;letter-spacing:1px}.brand small{font-size:8px;letter-spacing:1.8px}.brand-mark{font-size:32px}.hero{grid-template-columns:1fr;padding:45px 25px 65px;gap:45px}.hero h1{font-size:clamp(48px,9vw,73px);max-width:620px}.hero-lead{max-width:580px}.hero-actions{flex-direction:row;align-items:center;flex-wrap:wrap;margin:28px 0 30px}.hero-visual{max-width:520px;width:100%;margin:auto}.conversation{padding:20px}.sample-ad>img{height:190px}.intro-strip{grid-template-columns:1fr;gap:20px;padding:30px}.intro-strip p{font-size:16px}.intro-strip p+p{border-left:0;border-top:1px solid #575345;padding:20px 0 0}.section{padding:65px 25px}.why{grid-template-columns:1fr;gap:25px}.section-head>p:last-child{max-width:600px}.benefit-list article{grid-template-columns:115px 1fr}.section-title{display:block;margin-bottom:30px}.section-title>p,.section-title>div+div{max-width:600px;margin-top:25px}.creative-layout{grid-template-columns:1fr;gap:10px}.concept-notes{padding:20px 0}.creative-preview{max-width:600px;width:100%;margin:auto}.creative-preview>img{height:auto;aspect-ratio:1.7;object-fit:cover}.journey-section,.delivery-section{padding:65px 25px}.journey{grid-template-columns:1fr 1fr;gap:25px;margin:35px 0}.journey li:last-child{grid-column:1/-1}.journey h3{margin:14px 0 10px}.journey p{margin-bottom:0}.destination-demo{grid-template-columns:1fr;padding:25px;gap:5px}.destination-demo>.small{grid-column:auto}.budget-layout{grid-template-columns:1fr;gap:20px}.budget-panel,.scenario-panel{padding:25px}.plan strong{font-size:29px}.reporting{padding-top:0}.report-foot{display:block}.report-foot span{display:block;margin-top:8px}.report-table-wrap table{min-width:600px}.delivery-list article{grid-template-columns:40px 1fr;gap:15px;padding:25px 0}.owner{grid-column:2;text-align:left;padding-top:0}.role-note{padding:25px}.asset-checklist{grid-template-columns:1fr}.asset-checklist label{padding:20px}.faq-grid{grid-template-columns:1fr;margin-top:25px;gap:0}.closing{padding:65px 25px}.closing-actions{flex-direction:column;max-width:400px;margin:28px auto}.closing .button{justify-content:space-between}.sources{padding:15px 25px}footer{padding:30px 25px;flex-wrap:wrap;gap:25px}footer>span{text-align:left;width:100%}.section h2,.journey-section h2,.delivery-section h2{font-size:44px}.section-title h2{margin:0}}@media(max-width:380px){.hero h1{font-size:45px}.hero{padding:36px 20px 60px}.hero-actions{gap:18px}.hero-foot{font-size:8px;gap:10px}.hero-foot span+span{padding-left:10px}.brand{font-size:9px}.print-button{max-width:120px}.plan strong{font-size:24px}.plan small{font-size:9px}.benefit-list article{grid-template-columns:1fr}.benefit-list p{grid-column:1}.benefit-list h3{margin-top:8px}.asset-checklist em{display:none}.section h2,.journey-section h2,.delivery-section h2{font-size:39px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}@media print{body{font-size:12px;background:#fff;color:#000}header{padding:15px 0}header nav,.print-button,.hero-actions,.closing-actions,.segmented,.range-row input{display:none!important}.hero{padding:30px 0;gap:30px;grid-template-columns:1fr 1fr}.hero h1{font-size:45px}.hero-lead{font-size:14px}.conversation{padding:12px;box-shadow:none}.sample-ad>img{height:100px}.floating-label{display:none}.intro-strip{padding:20px;gap:20px;background:#f0ede5;color:#000;grid-template-columns:repeat(3,1fr)}.intro-strip strong{color:#786540}.section,.journey-section,.delivery-section{padding:30px 0;max-width:none;background:#fff;color:#000}.section h2,.journey-section h2,.delivery-section h2{font-size:33px}.section-title{margin-bottom:20px}.section-title>p{font-size:13px}.why{gap:30px}.benefit-list p,.delivery-list p{font-size:12px;color:#444}.creative-layout{gap:25px}.concept{padding:15px 15px 15px 45px}.concept strong{font-size:17px}.creative-preview>img{height:160px}.creative-preview,.budget-panel,.scenario-panel,.destination-demo,.role-note{break-inside:avoid}.budget-layout{gap:15px}.budget-panel,.scenario-panel{padding:20px;background:#f6f3eb;color:#000}.scenario-panel h3{font-size:24px}.scenario-panel label,.scenario-panel .small,.scenario-warning,.formula{color:#555}.scenario-result strong{font-size:50px}.plan{padding:10px 4px}.plan strong{font-size:24px}.cost-lines>div{font-size:12px}.delivery-list article{padding:18px 0;grid-template-columns:40px 1fr 150px}.delivery-section em,.delivery-section .eyebrow,.owner{color:#786540}.role-note{padding:20px}.role-note p{color:#444;font-size:12px}.asset-checklist label{padding:12px;break-inside:avoid}.asset-checklist strong{font-size:14px}.asset-checklist small{font-size:12px}.faq-grid{gap:0 30px}.questions details p{display:block}details{break-inside:avoid}.closing{padding:30px;background:#eee8d8}.closing h2{font-size:40px}.closing>p:not(.eyebrow){font-size:14px}.closing>.small{display:none}.sources{padding:10px 0}.sources details>div{display:block}footer{padding:25px 0}.section-title,.delivery-list article{break-inside:avoid}a{text-decoration:none}}
/* Keep intrinsic content from widening narrow viewport grids. */
.budget-layout>*,.creative-layout>*,.hero>*,.section-title>*,.destination-demo>*{min-width:0}.plan-options{grid-template-columns:repeat(3,minmax(0,1fr))}.plan{min-width:0}.range-row input{min-width:0}.cost-lines>div>span{min-width:0}.report-table-wrap{max-width:100%;min-width:0}@media(max-width:430px){.budget-panel,.scenario-panel{padding:20px}.plan strong{font-size:23px}.plan small{font-size:9px}.cost-lines>div{gap:12px;font-size:13px}.cost-lines strong{font-size:12px}.scenario-panel h3{font-size:27px}}