Relevant to the conversation.
Ads can be matched using conversation context, the ad and landing page, and targeting settings. We build the campaign around relevant property-search themes.
A new channel. A measured approach.
The next buyer
might start with
a conversation.
Put your property in front of people exploring their next move in ChatGPT. Then give that interest a clear path to an inspection.
PROPOSED 14-DAY PILOTBUILT AROUND ENQUIRIES & INSPECTIONS
THE BUYER’S EXPERIENCE ILLUSTRATION
I’m looking for a home around Monterey. How should I compare my options?
Start with your budget, the space you need and access to transport. Shortlist a few homes, then arrange inspections to compare them in person.
21 Century 21 Bayview Advertisement
Illustrative conversation and ad placement. No live campaign or buyer enquiry is shown.
01 Discovery becomes a next step.
More than another impression.
A journey from curiosity to contact.
Relevant context.
A property worth exploring.
Clear reporting.
A budget you can review.
WHY ADD THIS CHANNEL?
Meet interest
as it takes shape.
Property decisions often begin before a buyer opens a listing. A conversation about suburbs, moving or comparing homes can create another opportunity for discovery.
A useful next step.
A focused mobile page puts the property, inspection information and enquiry options together—so a click has somewhere useful to go.
Learn before you scale.
Start with a controlled test. Review traffic quality, enquiries and inspections before deciding whether to extend the campaign.
A CAMPAIGN YOU CAN SEE
One property.
Three ways to start.
These creative concepts show the proposed campaign direction. Final wording, imagery and listing details are approved before submission.
CONTEXT HINTS · EXAMPLES
Buying around Monterey · comparing homes · moving to St George
Hints guide matching. They are not exact-match keywords and do not guarantee delivery in a particular conversation.
EXAMPLE AD CREATIVE01 / 03
2A CHUTER AVENUE · MONTEREY
Could your next move be in Monterey?
Explore 2A Chuter Avenue and arrange a time to inspect with Michael Kalinovski.
Explore the propertyCreative concept—not a live ad. Property details and image rights must be reconfirmed for launch.
FROM AD TO APPOINTMENT
A clear path.
At every step.
Advertising creates an opportunity. The landing page and follow-up turn that opportunity into a conversation with Michael.
- 01
Relevant conversation
A person explores moving, suburbs or property choices in ChatGPT.
- 02
Property ad
A clearly labelled ad offers a relevant property to explore.
- 03
Mobile landing page
Photos, confirmed details and a clear inspection or enquiry action.
- 04
Buyer enquiry
The buyer submits a form, calls or chooses to send an SMS.
- 05
Michael follows up
Confirm requirements, qualify interest and arrange the next step.
THE LANDING PAGE IN THE PLAN
Built to make contact easier.
One focused page with the property gallery, verified details, inspection options, and a short enquiry form. Offer enquiries can use the existing offer-page format.
- Fast, mobile-first presentation
- Inspection and property enquiry paths
- Name, contact details and buying timeframe
- Clear privacy information and source tracking
Proposed delivery scope. This presentation does not collect buyer leads or send SMS messages. Tracking a button click does not prove a message was sent.
TRANSPARENT INVESTMENT
A sensible test.
A clear spending plan.
Start with an agreed media budget. Creative, page building and campaign management are quoted separately so you can see exactly what you are approving.
01 / CHOOSE AN ILLUSTRATIVE PLAN
Planned advertising spendA$350
Creative + landing pageTo be quoted
Setup + campaign managementTo be quoted
Applicable taxConfirm at billing
A$25 is the published minimum daily budget for AUD-billed accounts. Daily delivery can fluctuate; use an agreed campaign-total cap where supported. No spending is authorised by this page.
02 / UNDERSTAND THE MATHS
What could that budget buy?
70illustrative website clicks
A$350 ÷ A$5.00 per click = 70 clicks
Illustration, not a forecast. These assumed rates are not verified ChatGPT property benchmarks. Actual delivery depends on auction pricing, relevance, targeting and available inventory.
Impressions are displays, not unique people. Clicks are not enquiries or qualified buyers. No local audience size or lead volume has been verified.
WHAT SUCCESS LOOKS LIKE
Measure the actions
that matter.
The report connects advertising activity with buyer follow-up. It separates platform figures from the outcomes Michael confirms.
| Measure | What it tells us | Where it comes from |
|---|---|---|
| Spend, impressions & clicks | What was spent and how the ads delivered. | Ads Manager |
| Landing-page enquiries | People who completed a contact action. | Configured form & conversion reporting |
| Qualified conversations | Buyers whose requirements Michael has discussed. | Michael / agency CRM |
| Inspections & offers | Progress toward the sale. | Agency records |
Proposed review: days 3, 7 and 14.Check delivery → improve the message → decide whether to continue.
THE DELIVERY PLAN
Here’s how
we bring it to life.
A practical sequence with a responsible person at every stage. Timing depends on assets, account readiness and platform review.
Agree the brief & budget
Confirm the property, audience, goal, campaign dates, media cap and separate service fees.
Check eligibility & targeting
Confirm account verification, billing, ad-category eligibility and available local locations. If useful geography is unavailable, revisit the plan before spending.
Build the creative & buyer page
Prepare three ad concepts, image variants, landing-page copy and enquiry flow. Configure measurement and test the journey.
Approve & submit
Michael checks facts and compliance. The vendor approves the presentation and cost. The operator submits the ads for platform review.
Run, follow up & refine
The operator checks delivery; Michael responds to enquiries. Review the evidence before changing budget or extending the campaign.
Who builds the campaign?
Michael leads the property strategy and buyer follow-up. An appointed campaign builder/operator prepares the assets, landing page, Ads Manager setup and reporting. AI can assist with drafts and code; Michael checks and approves the work. OpenAI reviews and serves approved ads. The builder/operator and their fee must be confirmed before launch.
READY TO BUILD
The assets
we need from you.
Most of the material may already exist in your property campaign. Use this checklist to see what is ready.
0 of 8 items marked ready
Planning checklist only. Ticks are not saved or sent, and do not constitute approval.
A FEW IMPORTANT ANSWERS
Clarity before
commitment.
Will ChatGPT recommend my property in its answers?
Buying advertising does not buy an organic recommendation or favourable answer. Ads are labelled and separate from the response. This campaign purchases eligible advertising delivery.
Can we target people in St George?
Available locations must be checked in the actual account. Local suburb or postcode availability has not been confirmed for this proposal. We do not promise a St George audience size or launch with unsuitable geography by default.
Does everyone on ChatGPT see ads?
No. Ads are available on eligible ad-supported experiences. OpenAI says Plus, Pro and Business accounts do not receive ads, and ads are not shown to accounts identified as under 18.
Can we guarantee enquiries or a sale?
No. Advertising results depend on the property, price, audience, creative, auction and follow-up. We agree a test budget, measure delivery and review qualified enquiries and inspections.
Will we see people’s private conversations?
No. Advertisers do not receive private ChatGPT conversations. A buyer shares contact details through the enquiry path they choose. Lead data requires appropriate handling by the agency.
Is this replacing the property portals?
This proposal is an additional test channel. Michael should assess it alongside the existing property campaign, rather than assume it replaces a proven source of buyer enquiry.
YOUR PROPERTY. ANOTHER WAY TO BE DISCOVERED.
Let’s start with
a better conversation.
Review the concept with Michael, confirm the budget and check the launch requirements. Then decide whether this pilot is right for your property.
The SMS button opens an editable message. You choose whether to send it. It does not approve expenditure.
Proposal assumptions & official sources
Prepared 2 November 2026. Concept proposal only—not an active campaign, quoted service package, account approval or performance forecast. The 2A Chuter Avenue example uses exterior, pool and drone photographs sourced directly from the supplied Century21 listing. Current listing status, facts, rights and price must be reconfirmed before launch. No current property price is asserted in this presentation.
- OpenAI: country availability — Australia listed for self-service.
- OpenAI: campaign budgets and billing — AUD minimum daily budget and spend controls.
- OpenAI: ad format, matching and measurement — pricing model, context hints and reporting.
- OpenAI: targeting — supported geographic catalog and campaign restrictions.
- OpenAI: advertising policies — eligibility and creative review.
- OpenAI: separation from answers and conversation privacy.
This presentation has no analytics, cookies or lead storage implemented. Checklist and budget controls operate in the current tab. Hosting may record ordinary request metadata. Buyer tracking described above is proposed implementation work, not installed on this presentation.